Pre-Brand
You don’t need a Brand, you need to keep moving.
Brands take time. They’re grown, not deployed.
Runway matters. Avoid escaping into details.
Fit is ongoing. Your needs will change as you grow.
No overkill. Startups don’t need corporate era brand books.
Pre-Brand Sprint
A quick set of beautiful, smart graphics for your internal tools and social profiles.
Steps
︎ Sprint reserved
︎ Monday Interview
︎ Friday delivery
Time
︎ 2 weeks
︎ Booking June—Sept
︎ 2 weeks
︎ Booking June—Sept
Files
︎ 1 Logo
︎ 1 Colors
︎ 1 Graphic
︎ 1 Font
︎ 1 Template
︎ 1 Logo
︎ 1 Colors
︎ 1 Graphic
︎ 1 Font
︎ 1 Template
Deliverables:
Your logo
Your colors
Your graphic
Your font
+ Choose Template
Deck Template
3 Pages
3 Pages
UI Style
1 Screen
1 Screen
Instagram Grid
3-9 Squares
3-9 Squares
Podcast Square
3 Cards
3 Cards
Which you can use everywhere:
Name Sprint
A quick set of names + ideas.
Steps
︎ Sprint reserved
︎ Monday interview
︎ Friday delivery
︎ Sprint reserved
︎ Monday interview
︎ Friday delivery
Time
︎ 2 weeks
︎ Booking July—Sept
︎ 2 weeks
︎ Booking July—Sept
Name Deliverables
Steps 1 + 2 ︎︎︎
Trial ︎ Error
Market language and ideas are broken down into central themes. Words are cross-referenced and converted into spreadsheets. New themes are found. Corresponding URLs and TMs are searched. Repeat.
Trial ︎ Error
Market language and ideas are broken down into central themes. Words are cross-referenced and converted into spreadsheets. New themes are found. Corresponding URLs and TMs are searched. Repeat.
3 ︎︎︎
Highlights
Top options are selected. Style and more research are applied selectively.
Highlights
Top options are selected. Style and more research are applied selectively.
4 ︎︎︎
Send
Everything is packaged, summarized in a PDF, and emailed
︎ Ideas
︎ Lists
︎ Aesthetic tests
︎ URL options
Send
Everything is packaged, summarized in a PDF, and emailed
︎ Ideas
︎ Lists
︎ Aesthetic tests
︎ URL options
Past Sprints
Pre-Brand PDFs
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Pre-Brand misc
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Pre-Brand misc
Name Examples
ArtCorp .co
ARTBLX .com
BLX .org
Lookwork .com
MultiSear.ch
Maison Sport .com
Mined .com
OK Hillary .com
Oscar Health
Olli HR .co
Pronoun .com
Thanks Bud .com
Thanks .Delivery
Very Goods .co
ArtCorp .co
ARTBLX .com
BLX .org
Lookwork .com
MultiSear.ch
Maison Sport .com
Mined .com
OK Hillary .com
Oscar Health
Olli HR .co
Pronoun .com
Thanks Bud .com
Thanks .Delivery
Very Goods .co
Sprint Options
Solo
1-2 FoundersYou put in the work. Time to post.
1 Sprint
Team
Series ATeam is ready to retire the beta.
1 Sprint
2 Templates
Exec
Series B+Board wants to try something.
1 Sprint
1 Live Session
3 Templates
$5k
$10k
$20k
Pre-Brand
Name
1 Available
2 Available
2 Available
2 Available
1 Available
1 Available
2 Available
2 Available
2 Available
Schedule
2-Week Delivery: Monday—Next Friday. Booking June-Sept.
Terms
Full payment due to reserve your 2-week Sprint. Venmo or wire accepted.
2-Week Delivery: Monday—Next Friday. Booking June-Sept.
Terms
Full payment due to reserve your 2-week Sprint. Venmo or wire accepted.
Community Fee
10% of your fee will be payed toward assisting the protestors and victims of police violence.
10% of your fee will be payed toward assisting the protestors and victims of police violence.
Add-ons
Re-brand
- 25%
Take your product to market, then add what you’ve learned and we’ll react.
- 25%
Take your product to market, then add what you’ve learned and we’ll react.
Live session
+$1,000
Talk shop while directing & discussing designs over a screen share.
+$1,000
Talk shop while directing & discussing designs over a screen share.
Double time
+2x
Cut delivery time by half. Double the fee.
+2x
Cut delivery time by half. Double the fee.
Add Template
Add additional UI, Deck, Whitepaper, Podcast, or Social.
$2,000 per
︎ ︎